![]() Ann can sit with her audience and drill into further details to explore why certain results have come about and identify opportunities for improving business performance. Would Ann hand this dashboard over to her stakeholders and call it done? No, because now the real discussions start. Sales and profitability by US state Ann Jackson It is a visually compelling, cleanly designed summary of the data that shows the changes over time, the geographical differences, losses for certain product categories and summarizes key performance indicators as numbers. Look at the below Sales & Profitability dashboard created by Ann Jackson. At the point when your stakeholders work with their interactive dashboard, printed PDF report or the screenshot they have received by email, that is when further discussions should come about. I suggest, however, that the dashboard is just a starting point for further discussion and analysis.Ī dashboard, infographic or data story can be an excellent and very effective method for communicating insights. Many people see it as the ultimate deliverable that will answer all their questions. What is the role of the dashboard in the entire analytical process, though? In your job as a data analyst or visualization expert you will likely be creating dashboards for your stakeholders. ![]() Only at the conclusion of the process comes the dashboard, the output that brings everything together in a neatly packaged output. On the left you have the process of analysis, research and visual exploration which turns into more clarity, an understanding of the data and the finding of insights as you move to the right. ![]()
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